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Alternative clothing by Sugar Storm Studio

Discover your creative side with Sugar Storm Studio

Creative studio, Sugar Storm Studio, invite you to empower your wild and weird side through creative content, DIY workshops and alternative fashion.

Find out more about their latest range in our article here.

Dark occult fashion guide

We are the weirdos, mister : Our guide to dark occult style.

Alternative fashion has certainly taken a dark turn towards the occult with this macabre look. Try out the dark occult look here with our guide, and give your wardrobe a darkly gothic update.

Guide to alternative face masks

Protecting yourself : Our guide to alternative face masks.

Things are very uncertain right now, but there's at least one thing that we can all do to help protect ourselves - wear a face mask. Whilst fabric masks have long been a part of alternative fashion - from cyber goths, to fetish fashion, more >>>

Where to find punk menswear in the UK

The ultimate guide to punk menswear

Whatever your looking for in your alternative wardrobe we're here to help, as we continue our look at alternative menswear. With a glance at the world of punk, as we delve into a selection of mens punk clothing in the UK. more >>>

The ultimate guide to rockabilly menswear

Continuing our look at alternative menswear, as we delve into the world of rockabilly fashion, taking you more >>>

The ultimate guide to gothic menswear

Looking for something unique for your alternative wardrobe? There's a world of alternative mens clothing more >>>

Shopping second hand : Eco-friendly alternative fashion.

Whether your looking to reduce waste by swapping fast fashion for vintage, or you want to bring a new more >>>

Guide to plus size alternative clothing.

If it's plus size alternative clothing that you're looking for, you've got a world of choice today. more >>>

Go vamp with House of Bats newest collection.

Sink your claws into some beautifully dark new wares as House of Bats launch their latest collection, more >>>

Be bewitched by the beautiful new collection from Manuela Biocca.

Be swept up in a whirlwind of gothic romance, as Manuela Biocca unveils her latest collection, Sortileges. more >>>

Go green with House of Bats new collection.

Sink your claws into some darkly alternative designs, as House of Bats unveil their latest range more >>>

End of year poll annoucement

We've decided that it's time to bring our End of year poll to a close, a lot has changed since we first launched more >>>

Killstar x Rob Zombie.

We've already been spoilt with their recent collaboration's with Marilyn Manson, now Killstar have teamed up with more >>>

Dark alternative wares by Skeleton Jack 666.

Inspired by the macabre and dark art, Skeleton Jack 666 has created a new range of alternative attire more >>>

Killer new footwear styles from Killstar.

For the perfect pair of heels that are as black as your soul you'll want to sink your claws into the latest footwear more >>>

House Of Bats launch new Abandoned Spaces collection.

There's an untold story behind every design, and creation, one that we often tend to overlook when we're busy more >>>

Take in some summer goth vibes with Killstar's new Festival collection.

Piece together the perfect look for festival season this summer with Killstar's latest collection. more >>>

A touch of black magick with Killstar's Occult Witch collection.

Drawing on the elements in darkly alternative style, with a stylish new range from Killstar, as they unveil more >>>.

Embrace your inner moonchild, with Killstar's latest collection.

Bringing together dark alternative fashion with notes of deadly occult style, Killstar go cosmic this summer more >>>

Darkly alternative attire by Exo Umbra.

For some truly unique alternative wares, with a touch of dark fashion style, why not try some of the amazing more >>>

End of year poll 2017

The winners are finally unveiled in our End of year poll Find out who's won this year >>>

Find an amazing range of unique plugs at Urban Body Jewelry.

Looking for the perfect pair of plugs to dress up your lobes? Then you'll just love the selection of unique plugs more >>>

Playful Promises unveils new range with Gabi Fresh.

Brace yourself for a stunning new collection by Playful Promises, as the lingerie company unveil more >>>

Alternative style at the London Queer Fashion Show.

Discover some stylish and astounding alternative fashion, as the London Queer Fashion show more >>>

Cinch yourself in : Our guide to alternative corsets.

It's an instantly iconic look, the corset has been helping to create that classic hourglass look for centuries. more >>>

Smells like Marilyn Manson : Another killer collection with Killstar.

The purveyors of deadly dark attire, Killstar, have outdone themselves once again with their latest range more >>>

Look amazing on your big day with our alternative wedding dress ideas.

Be an alternative bride and go against the rules of tradition with an amazing outfit that's as unique as you are! more >>>

Go for grunge this season with Killstar's latest collection.

With designs that bring out the best of your dark side, Killstar have outdone themselves with their latest more >>>

Clothing for your inner pixie and psy goddess at Altshop UK.

For beautiful designs that are as free-spirited and bright as your own personality, you really can't beat the more >>>

End of year poll 2016

The winners are finally unveiled in our End of year poll for 2016. Find out who's won this year >>>

Dress to impress with the new season range by Offend My Eyes.

When you really want to make a statement you can't go wrong with one of the stand out designs by alternative more >>>

Shop till you drop with a delightfully dark selection of wares at

Do you long for a wardrobe that's filled to the brim with the darkest of alternative attire? more >>>

Put your best foot forward : Amazing alternative footwear picks.

Step out in alternative style as we look at alt footwear brands that you can sink your claws into right here more >>>

Slink into some beautiful latex wares by Corsette.

Who doesn't love latex?! We can't get enough of it, and neither can Polish company Corsette, who specialise more >>>

A match made, as Alternative Finch collaborates with Helena Eloise.

With a collection of deliciously dark jewellery, Alternative Finch have been adding the perfect finishing more >>>

Petite alternative clothing.

Fellow petite women we feel your woes, trying on jeans to find that they may be better suited worn with more >>>

A match made in fashion heaven, as Manuela Biocca teams up with Alchemy Gothic.

The striking gothic designs of Alchemy have always caught our eye, with their stunning unique signature more >>>

Alt Fashion End of year poll 2015

The winners are finally unveiled in our End of year poll, Find out who's won here >>>

Stand out this season with the amazing new designs by Offend My Eyes.

Don't just look amazing, be the centre of attention with the amazing new range of designs from alternative label more >>>

Steampunk inspired corsets

Steampunk is a sub-culture that embraces the style and sophistication of the Victorian era or the raw passion more >>>

Coco de Mer unveil new latex range with William Wilde.

Explore the slinky, elegant world of latex wear as Coco de Mer team up with legendary latex designer more >>>

Find 'The devil inside' with HYRAW Clothing.

Adorn yourself in sleek graphic designs, tattoo inspired prints and darkly alternative designs, as French alt label more >>>

Making alternative denim look even more amazing, as Lazy Oaf teams up with Ragged Priest.

We're already spoilt for choice for alternative denim, with every style imaginable available at a mere click more >>>

Playful Promises goes sleeker this Autumn.

Lingerie label, Playful Promises has undergone a sleek makeover for the autumn, as their latest collection more >>>

Beautiful vintage inspired wares by Voodoo Vixen.

Vintage style is still all the rage, and with looks that are this stunning who can blame us for adoring more >>>

Gorgeous alternative lingerie.

Alternative lingerie can be just as colourful and stylish as your outfit, with plenty of alternative and independent more >>>

Unleash your inner demon with Seventh Circle Artworks.

Alternative jeweller and custom jewellery designer, Seventh Circle Artworks have already caught more >>>

Amazing alternative swimwear by Amulet Bikinis.

Who says that swimwear needs to be drab and boring, thanks to Australian swimwear company, Amulet Bikinis more >>>

Stunning new season clothing from Jawbreaker.

Leading alternative brand Jawbreaker, have been wowing us with their previous collections of outstanding more >>>

The perfect match, Zandra Rhodes teams up with Jonathan Aston.

At one time or another we've all had a staple pair of tights from Jonathan Aston, renowned for their alternative more >>>

Buy less, choose well and make it last

Buy less, choose well, make it last : stop hoarding, and start shopping!

Wise words from our favourite fashion Dame, Vivienne Westwood, there's too much emphasis on mass produced items in the world of fashion these days, it's time to more >>>

Shapewear by Mio Retro

Get gorgeous new shapewear with Mio Retro.

Lovers of vintage lingerie and slinky shapewear will just adore this latest addition to the world of retro lingerie. more >>>

Alternative jewellery by Arcanique

An eerily beautiful new collection by ARCANIQUE

Imagine a piece of hand crafted jewellery that could have been plucked right off the screen in a cult film more >>>

Latex fashion by Coco de Mer

The world of latex fashion gets a glamourous new label with Coco De Mer.

Renowned, and much coveted for their lavish lingerie and fetishwear, London boutique, Coco De Mer more >>>

Alt Fashion End of year poll 2014

The winners are finally unveiled in our End of year poll Find out who's won here >>>

A world of alternative shopping at your fingertips at I Am Attitude.

Imagine a virtual marketplace marketplace that's bursting to the seams with plenty of alternative fashion, in the past more >>>

How mainstream fashion has taken to fetish style, but they still have a long way to go.

Whilst staggering high heels, and latex ere once a thing of the fetish scene, in recent years they've made a move more >>>

Pretty Japanese inspired accessories by Yume Kanzashi.

Take a pinch of kawaii sugary sweetness, and add in some pretty wearable flowers, the art of Kanzashi more >>>

Gorgeous gothic couture by Victorian Woman.

Why have any piece of alternative fashion when you could have a piece of gorgeous gothic couture more >>>

The darling world of Silly Old Sea Dog

Vintage inspired fashion is on the rise and when designers like Silly Old Sea Dog are creating such delightful more >>>

The ultimate guide to cyber and fetish menswear

Continuing our look at alternative menswear, taking you beyond the wardrobe of mere basic staples more >>>

Annastasia Couture Latex

When you think of Alternative fashion your mind instantly draws up images of sleek glossy latex outfits more >>>

Alt Fashion end of year poll winners

We catch up with some of the winners of our End of year poll download it here!

Pop in to Lady K Loves new shop!

Vintage darling's of Bristol rejoice, your about to get a lovely new addition to the city as Lady K Loves prepare more >>>

Alt Fashion end of year poll winners spread part one

We catch up with some of the winners of our End of year poll, download it here!

Plus size clothing

When people usually utter the phrase 'plus size clothing' a sense of fear and dread washes over you, that more >>>

Alt Fashion end of year poll 2013

Our annual End of year poll returns for another year, See the winners here!

Blue Banana

Finding everything you want for your alternative wardrobe in one place really couldn't be easier these days more >>>

Gothic menswear at The gothic shop

Finding mens gothic clothing can often be a difficult task, most often shops tend to stock women's gothic more >>>

Extreme Largeness

When it comes to alternative jewellery you certainly won't find anyone with as varied a range of jewellery more >>>

Sourpuss review

When it comes to alternative clothing that ticks all the boxes you really can't go wrong with Sourpuss. more >>>.

Candy-rock Couture

Cheetah prints clash off of day glo tutu's, sequins, trashy prints & studs. All part of Candy-Rock Couture's more >>>

Akumu Ink

Taking their inspiration from night mares, horror movies & Japanese art, Akumu Ink have created a range more >>>

Go gothic this summer with The Gothic Shop

Dispelling the popular myth that most goth's shy away from the sunshine you may be surprised that summer more >>>

What Katie Did

Do you prefer your lingerie with a touch of vintage glamour? Something that harks back to the days of traditional more >>>

Egg & chips clothing

Does rockabilly inspired attire make you weak at the knees? Does good old punk zombie infused gore adorn more >>>

A guide to new alternative jeans styles

They are a crucial part of almost every wardrobe in the world and it's true when people say that jeans are the more >>>

End of year poll 2012

The votes are all in, we've counted and you can find out who's won here >>>

Dragon dreads

Do you long to wear your favourite sweets and cakes? With kitsch and notoriously colourful celebs like Paloma more >>>

Pretty disturbia

Barbie doll glamour meets grungey rock chic with Pretty Disturbia's mish mash of styles. Crossing burlesque more >>>

FYFO - Fuel your fashion online

When it comes to footwear it certainly helps to be spoilt for choice. Peep toe heels to ankle boots, cute flats more >>>

Venus Flytrap Jewels

Wanton hussys, bondage barbies candied skulls & sumptuous frippery, paints a rather decadent more >>>


Finding the right mix of alternative clothing for your wardrobe can sometimes be a long drawn out task more >>>

Small Victory

When it comes to printed tee's it takes a stand out design to catch your eye and Small Victory clothing have more >>>


Preparing for the impending zombie apocalypse has never looked better.. Siskatank are a diy label with more >>>

Miss Self.Destructive

Miss Self.Destructive is a Mort-a-porter fashion label created by fashion designer Sandra Self.Destructive. more >>>

Egg & chips clothing

Egg & chips clothing specialize in rockabilly & punk attire, with a flair for stand out pieces and astounding signature more >>>

Nox Hyde

Zombie kittens, glam punk's and royal lolita's. Just some of the styles you can find amongst U.S designer more >>>

Joe Browns review

Boho chic never goes out of style, as those first glimpses of summer start to appear you can bet that several more >>>

Angel V's Devil

Angel V's Devil jewellery create a stunning range of jewellery with a twist on traditional angelic imagery more >>>

Little Black cherry

Little black cherry specialize in a selection of Emo & scene clothing. With a range bursting to the brim with more >>>

2011 End of year poll

The votes are all in, we've counted and you can find the winners here >>>

Trashglam clothing.

Handmade, one of a kind alternative clothing with a taste for the glam, gothic, lolita, & avant garde. more >>>

Plus size alternative clothing

If you're a curvy lady, dressing alternatively can be a nightmare, with mainstream brands sticking to more >>>

Now Voyager save the victory roll

The humble victory roll has always been regarded as a vintage classic by the Alt fashion team. more >>>

A Guide to a Good Corset

Corsets have been a constant fixture in women's clothing for hundreds of years in one form or another more >>> review

Alternative style is everywhere these days; it may not be the fashion forward, cutting edge designs more >>>


High end couture meets tasty dribs and drabs of edgey punk, and dirty r'n'r style. Glamourous chic with a glass more >>>

End of year 2010 poll.

The votes are all in, we've counted and you can find the winners here >>>


Sourpuss create horror & tattoo inspired attire with a rockabilly twist. With a range bursting of tattoo prints more >>>

Sian Bostwick

Sian Bostwick creates elegant, stunning, and unique jewellery. With a collection of pieces inspired by more >>>

Pearls & Swine.

Glittery tea cups, cupcakes, gothic elegance, and a touch of victorian dandyness. Pearls & swine is a site for more >>>

The Black Wardrobe

The Black Wardrobe was launched by designer Nora BenHayyi in Autumn 2008. A label with glamourous gothic more >>>

Sourpuss clothing

Sourpuss clothing is an independent company specializing in printed apparel & accessories. With a range of punk, more >>>