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Escape the humdrum of the high street and shop alternative.

Black Friday?! We thought that every Friday was black! Why follow the flock to fight to the death for a discounted find, when you could shop alternative and buy something that's truly unique & speaks from the heart. Besides, where's the fun in stomping over crowds of shoppers to buy another pair of fuzzy unicorn slippers..

Christmas shopping : Alternative fashion

Don't get us wrong, we love a good pair of unicorn slippers, we can't be wearing black all the time! But where's the joy in fighting for a discounted deal that's hardly that much of a great deal after all. Why set your alarm to brave the cold at the crack of dawn to squeeze into your local shopping centre, when you could blissfully shop to your hearts content at your local alternative shop.

There's something about Christmas shopping that sends crowds of shoppers into a frenzied panic, but why rush when there's at least four more weeks of panicked Christmas shopping to go. There's nothing unique about a mass produced, outdated gift that you've had to elbow hoards of zombie-like shoppers to buy, and why fight the crowds, when you could shop from the comfort of your sofa at some of your favourite alternative web stores.

These days, we're lucky to have such a wealth of alternative talent to shop from, both on and offline, from alternative marketplaces, to bespoke tailors and custom creations, of course time is somewhat ticking for those bespoke creations, but there's an abundance of ready made, alternative attire to shop from, whether it's a lush velvet choker, or a beautiful vegan friendly lip palette that you want to snap up for Christmas.

Gothic christmas presents : Alternative clothing

So, why not beat the crowds, put on your bat onesie and shop in comfort, away from the panic of Black Friday, to snap up those much coveted alternative finds for Christmas. Whether you want to find something that's bespoke, ready made, or vintage. To help you out, you can find an amazing selection of alternative e-tailers and retailers over at our directory site!

Images: Creatista/ & Rosen Georgiev/