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Philip wright hats

LondonEdge report.


There's a real turn towards nostalgia of late, bored with the same old designs being churned out and in need of a change it would seem that we're being driven towards more vintage and retro styling in alternative fashion and it's not just your pin up's that we're talking about, even gothic fashion has taken more of a whimsical turn towards Victoriana.


This February's LondonEdge saw an abundance of vintage style in attendance, not just from companies more at home with pin up's and burlesque beauties, but in a Victorian inspired sense too. Companies like Phaze who have recently launched their Golden steampunk label, have been taking a more Victorian inspired approach to their designs with lavish tweed ensembles in their latest designs to elegant collars and masks. Hell Bunny's Spin Doctor label also saw a continuation of this style with quaint lace adorned wears amongst their newest designs.

The look continued over at Hades whose exquisite footwear featured a wonderful pinch of steampunk inspired victoriana with plenty of bronze embellishments adorning their latest designs.


From Victorian to the swinging styles of the 30's, the classic vintage inspired look which has been driven by 30's-50's styles has always been a feature at the show but this year we certainly noticed an uprising with much more vintage styles in attendance.

seamstress of bloomsbury

Hell bunny had a wonderful selection of frocks with a very 30's-40's look in style in gorgeous silks, to a vibrant selection of pastel knitwears. As always the look continued over at Collectif's stand with a wonderful selection of embellished frocks that would perfectly fit in with Elizabeth Taylor's wardrobe, to a cute selection of colourful knitted capelets and cardigans.


With more vintage designs across the show than you could shake a stick at from The seamstress of bloomsburys polka dotted frocks to Limb's The vanity project frocks in a darling selection of fabrics to the gorgeous millinery of Philip Wright and even a pinch of vintage inspired beauty over at Le Keux's stand with their vintage lip tints and wonderful new make up brushes.


Classic alternative favourites could be found across the show too, from the ever eye catching footwear of Demonia and Pleaser to Iron Fist's eye popping prints, Alchemy's striking jewellery and right down to Banned's tight skinny jeans. As always a wide selection to browse ensuring that every alternative style is covered at the show.


LondonEdge returns in September at it's new location Business Design Centre, Upper Street, Islington on the 7th-9th. To keep up to date with all the news on the show visit www.londonedge.com