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Life, Death and the Rise of Demise.

“Are you sure?”

“Then Demise it is.”

And that’s how Demise was born, but not how it all began.

While attending college we wanted to use our talents and do something creative. We were both studying design and although there was a great love for what we were doing, we wanted to create a path of our own.

At the time, we were not fond of the fashion trends and wanted to create something to kill the trends and set our own. One of the new designs that we worked on was called The Trendkill, which led to the company initially being called Trendkill.

Picking a name was the simplest task, we had no ideas about suppliers, wash houses, screeners and cut and sew houses. We had great ideas and wonderful designs, but the other aspects of the business proved to be too much and Trendkill fell by the wayside. Sometimes as great as the idea might be, the process can prove to be too much to handle. We started working on Trendkill slowly but with both of us having full time jobs, we never put in the time that was needed to properly launch the line.

Several months pass and after a major personal tragedy it was decided again that we needed to pursue our initial dream and idea of starting our own clothing company. So things went back into full swing.

The last step in creating the Trendkill was to trademark. I was informed by the lawyer that the name was taken and that we would not be able to operate under that name. I felt like after a year, everything was falling apart all over again. The lawyer told me that we should trademark a name first before we move forward. So it was decided:

“Demise”

“Then Demise it is.”

Demise has since been evolving with innovative designs, original concepts, and stylish trends. We set out to fill a void with designs that are clever, intense, resilient and attractive. Demise Apparel is setting itself up to evolve from a company into a true lifestyle brand. While tops remain the foundation, we are setting our sights on all aspects of apparel. We are pioneering Demise to be a leader in the fashion industry by bringing quality fabrics and applications together to constantly enhance the attributes of our products. The essence of the brand is defined by great attention to detail and a youthfull obsession for the right cut and fit. With a touch of roughness, the look of Demise Apparel will always be original.

de·mise  (d-mz)

a. The end of existence or activity; termination

You can visit Demise apparel on line at www.demiseapparel.com, where you can find their latest designs.