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All about Alt fashion


Alt fashion was launched back in 2006; the result of mammoth research following what at the time was a lack of resources for alternative fashion within the UK. Frustrated with only finding results for alternative fashion sites in the U.S; a project was drafted up.

The site launched in March 2006; covering alternative fashion of all sorts in the country, from regular news updates, as well as city features, & articles on alternative styles.

It was the result of months of research, tottering around cities armed with a compact camera, and a few pleading emails to raid shops in the north; but Alt fashion was born.

Following the success of the launch, and with astounding feedback from sites and readers, work went under-way to expand with a printed magazine to run alongside the site.

With a small army of contributors, and companies lined up to produce content for the first edition Alt fashion magazine was launched in July 2006. Covering a broader & more descriptive range of content from the site; looking at companies, features, & photo shoots too.

Alt fashion magazine was received with open pvc clad arms by companies, sites, and readers across the country. With such a warm welcome the magazine continued, running with a 4 issue print run per year.

Not long after the links directory site; was also born, following the influx of link requests to the site.

Since then the zine grew & changed plentifully; going on to cover a wide range of designers, & shops, with features from events, artists, articles of interest, & much more, it was released twice a year. Towards the end of it's run it focused on content more fitted to the print medium, with more up to date features online. Not bad for a hobby!

Now run as an expansion of the editor's business, Leona Turford photography, Alt fashion still aims to cover not just alternative, but also independent fashion relevant to the scene. With such competition in the mainstream marketplace today, the need to find something truly original & fitting to your own personality is still crucial to the scene. Here at Alt fashion we try to merge the two; showcasing unique talent, alongside features on more mainstream friendly labels.

Fresh into 2017 Alt fashion is an ever growing presence in the alternative fashion scene; with regular site updates from articles to reviews and a continuing database of companies, shops, and sites over at our directory.

Privacy policy & terms

Alt fashion is an independently produced website, & was up until 2013 a publication also. Run as a means of promoting the alternative & independent fashion scene.

The information that you provide about yourself will only be used by us in accordance with this Privacy Policy. We confirm that this information will only be used as follows:

to communicate with you;

to add posts and articles to the site where this been requested or where permission has been granted

for the effective administration of the site, the more accurately we know you the more we can tailor the site to meet your expectations;

the disclosure of your information, as requested, where required by law.

We will never disclose your information to third party companies.

Other Websites and advertisements

This site may contain links to other sites of third parties. We are not responsible for the content or privacy practices of those other sites.

The information included in our site is to the best of our knowledge correct at the time of publishing. We cannot be held responsible for any errors or omissions that may occur. It is the responsibility of site visitors to check information carefully with designers / companies / organisations / events featured and listed.

Advertisements on this site are either paid for by the advertiser(s), or run through Google Ad's service, with all of our paid advertisements these are on a b2b rate.

With Google Ad's please note that some advertisers may leave a cookie on your computer, by clicking on these ad's you agree to this. Alt Fashion is not responsible for any of these cookies placed by Google Ad services.

Occasionally we may use an affiliate link in a featured article - these links may also leave a cookie on your computer, by clicking on these links you agree to this.

When publishing previews of forthcoming alternative events all information published was correct at the time of being published. Please always check with the event organizers before attending in-case of any changes.

We may revise this Privacy Policy from time to time. You are responsible for checking this policy when you visit our site to review the current policy. If you do not agree with the policy, you should cease use of the site immediately.