and making their way in to mainstream high street stores.
Alternative models have been gradually making waves too, with a growing number of towering tattooed beauties and crop haired alternative faces like Agnes Deyn strutting their stuff on the runway.
Some of the key trends for this season have a distinctly alt fashion vibe. First up is the loungerie trend, which takes inspiration from gothic lace, Victorian and Edwardian lingerie styles and the va-va-voom of burlesque and translates it into an underwear as outerwear look. This was all over the runways this year, first as an 80’s Madonna style with loads of black and linear lines. Now it’s softened up and utilising Victoriana to create a softer look with lots of peachy lace and sheer layering.
The alt fashion world has a had a long term love affair with all things military, and this year this look really crossed over into the mainstream. From the military boots that you saw everywhere this year, the look’s now been heavily adopted for winter, with winter coats in particular taking on a military, or even navy style.
So what’s causing the crossover? With tattooed ladies like Katy Perry and Amy Winehouse making it big, they’ve taken with them some of the key alt fashion styles – namely rockabilly. When stores realised that this look was selling big time, the
