About the Webmistress
Queenoftiaras had visions of the site when it was an insane idea as part of a final project at uni based on Japanese street fashion & "Fruits".
Having been exposed to aspects of the alternative scene at a very young age & the chance to go on trips to places like Kensington market,
Camden, Afflecks place & Quiggins I became very fond of alternative fashion.
From the retro-esque & vintage stylings of Pulp, the androgynous stylings of Brian molko, the plastic hair grips & trainers of Manda rin, the leopardprint diy destruction of Manic street preachers
& the mixings of punk with flamboyant shirts of local heroes Mansun. I soon developed my own very strange taste in alternative fashion.
Since then I've immersed myself in alternative fashion, from regular trips to alt boutiques in the north west & east, hunting out UK based brands, raiding charity shops & making items myself.
The UK's alternative fashion scene is still so very young & always changing which is why it's pretty damned exciting to get involved in my own
way with Alt fashion.
About Alt fashion
Alt fashion was created to cater for those more unique & creative individuals. Those
who dress creatively, individually & differently from the rest.
The original site concept was to create a UK web version of Shoichi Aoki's "fruits", taking a snapshot of UK alternative
style but the idea soon expanded into what you see here today; a UK alternative fashion based website & printed magazine.
Covering all aspects of alternative fashion & style from news on websites & shops, features on shops in various UK cities, articles on
different genres of alternative fashion, features on UK companies & designers, coverage of UK fashion based events & a hell of a lot more.
Alt fashion as a site tends to cover more web based content from news on UK sites each fortnight, highlighting new products, ranges & sites alongside
any special offers or sales. As well as articles on genres & city features.
Whereas Alt fashion's printed quarterly magazine tends to focus more on content from news on UK shops, features on designers & companies,
photo shoots, coverage of events such as London edge & central, articles on alternative fashion & lifestyle, product reviews & much more.
Alt fashion aims to promote the UK's alternative fashion scene for as long as humanely possible through the site & magazine. Aiming to
get companies out to the public, educate individuals further into aspects of the scene & give a platform for
the UK alternative scene that is purely fashion & style based.
Link back to us!
If you would like to show your appreciation for either of Alt fashion's sites please save the banner & link back to us.
About the site
Alt fashion has been designed to meet all accessibilty requirements & is entirely CSS based.
The site has been tested in I.e, Firefox, Opera & Netscape apologies to the other browser users if you find any technical problems.
The site is best viewed at 1024 x 720 & users can adjust the page to their own settings using expansion packs & toolbars.
For any queries, problems or information please contact one of the emails below:
For general information:
info[at]altfashion
To contribute to the site or magazine:
leona[at]altfashion
To advertise on the site(s) or magazine:
advertising[at]altfashion
To submit images to the gallery:
photos[at]altfashion
All other enquiries please contact:
leona[at]altfashion
You can also find our online advertising rates for our sites over at our directory
enquiries page
