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Lazy Oaf and Ragged Priest jeans

Making alternative denim look even more amazing, as Lazy Oaf teams up with Ragged Priest.

We're already spoilt for choice for alternative denim, with every style imaginable available at a mere click, from those amazing DIY style studded and ripped jeans, to killer skinny fit jeans, and we're about more >>>

AW collection at Playful Promises

Playful Promises goes sleeker this Autumn.

Lingerie label, Playful Promises has undergone a sleek makeover for the autumn, as their latest collection takes a darker route, introducing a new label with plenty of cutting edge, alternative designs. more >>>

Who to visit at LondonEdge

Who to visit at LondonEdge this September.

The biggest trade event on the alternative calendar is just under two weeks away and we can't wait to see what amazing new designs are on show. As always you can expect to see a great range of alternative wares from a wide selection of alt more >>>

Illamasqua's new Earth collection

Stand out in beautiful earthy tones with Illamasqua's newest collection.

Celebrating the beauty of nature, origins and the passage of time, Illamasqua's newest collection, Earth takes on a palette of autumnal shades for a rather fitting A/W collection, proving that they can do dusky natural more >>>

Alternative lipstick shades

Stand out with a rainbow of alternative colours : alt friendly lipstick shades.

We LOVE bold, bright and beautifully alternative shades when it comes to lipstick, why should you stick to a staple pillarbox red, when you could adorn a rainbow of bold and stylish alternative shades. more >>>

vintage style at LondonEdge

Stunning retro styling at LondonEdge.

Classic style never goes out of fashion, and you clearly can't get enough of rockabilly and pin up style as this September's LondonEdge shows. With a staggering selection of rockabilly, pin up and vintage inspired labels lined up for the show! more >>>

This week Alt Fashion ❤'s

Anchorman T-shirt by Sin and Bone

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The alternative and burlesque fair

blue banana alternative fashion

Sohos - Click here!



Violet eyes - UK model

Roswell Ivory - UK model

Lady Amaranth - UK model


I Am Attitude - the alternative marketplace

Rag & magpie

The Twisted agency

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