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alternative marketplace I Am Attitude

A world of alternative shopping at your fingertips at I Am Attitude.

Imagine a virtual marketplace that's bursting to the seams with plenty of alternative fashion, in the past sites like Etsy and Ebay only merely hinted at what was possible, but now thanks to new site, I Am Attitude, more >>>

hyper japan christmas market

Get set for a kawaii Christmas with Hyper Japan.

Christmas is all wrapped up in super sweet decora bow, thanks to Hyper Japan, as the weekend long celebration of Japanese culture returns. Taking over Olympia's National Hall for a Christmas market unlike any other, choc full of kawaii finds, tasty treats, more >>>

alt fashions guide to body piercing care

Alt Fashion's guide to piercing aftercare.

Piercings can look incredibly striking, wonderful, and even pretty when they're looked after properly, a few simple tips that you can easily add to your daily routine will ensure that your piercings will last a lifetime, more >>>

Yume kanzashi

Pretty Japanese inspired accessories by Yume Kanzashi.

Take a pinch of kawaii sugary sweetness, and add in some pretty wearable flowers, the art of Kanzashi has been around for centuries and now you can add a touch of this pretty tradition to your wardrobe thanks to Yume Kanzashi. more >>>

Halloween inspired jewellery

Gorgeous Halloween jewellery to adorn

Adorn some gorgeous jewellery this Halloween, with an abundance of gothic jewels, and spooky trinkets. Stock up on these glamourous finds to add to your alternative wardrobe all year round. more >>>

Halloween contact lenses competition

Win a set of amazing alternative contact lenses from Four Eyez.

Have we got a fantastic Halloween competition for you! We've teamed up with Four eyez to give 15 lucky winners, that's right 15!, a pair of alternative contact lenses.

Click here to find out more and enter >>>

This week Alt Fashion ❤'s

Sugar skull set by Illamasqua.

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Vintage steel boned corsets, bullet bras, garter belts and nylons.

The alternative and burlesque fair

vintage satin bullet bra, cone bra, conical bra

Sohos - Click here!

Savile Row tailors, Souster and Hicks



Violet eyes - UK model

Roswell Ivory - UK model

Lady Amaranth - UK model


Rag & magpie

The Twisted agency

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