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Jicsi's Jewellery feature and competition

Beautifully unique alternative jewellery by Jicsi's Jewellery.

Mystical charms, bejewelled delights and the delightfully macabre all feature in the wonderfully unique range by Jicsi's Jewellery more >>>

You could win one of their beautiful Anatomical heart necklaces in our latest competition!

WGW autumn 2015 events

Whitby Gothic Weekend : October 2015

It's our favourite time of year, and we're not just talking about things that go bump in the night, we'll be looking forward to dressing up in our finest attire as Whitby Gothic Weekend lands for another long weekend of wonderfully gothic delights, more >>>

Our latest reader offer at Galibardy

Grab a fiendishly good treat at Galibardy.

Tis the season for ghoulishly gorgeous delights and spooky sweet treats, this Autumn you can sink your claws into something delightful with our amazing offer at alt couture jewellers, Galibardy, no tricks here, just delightfully gorgeous treats! more >>>

Alternative art by Swanee Vranckx

Underwater Delights and Other Stories...

I first came across Swannee Vranckx's unique work, via the wonders of social media - namely Facebook! I was instantly drawn to her striking visual flair and distinctly retro style. more>>>

Urban Decay & Gwen Stefani

Urban Decay teams up with Gwen Stefani for their latest collection.

We can only think why haven't they done this before?! Gwen Stefani's unique sense of style is perfectly matched with Urban Decay's vibrant and alt friendly palette of shades, so news of their latest collection is certainly more >>>

Alternative fashion at London Fashion Week

The alternative has gatecrashed the mainstream, and they're non the wiser

Alternative style has always influenced some of mainstream fashion's most beloved designers, but beyond punk and gothic style, when it comes to alternative fashion, most fashionista's aren't more >>>

This week Alt Fashion ❤'s

Embroidered purple lace corset choker by Asphodel Couture.

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The alternative and burlesque fair

blue banana alternative fashion

Sohos - Click here!



Violet eyes - UK model

Roswell Ivory - UK model

Lady Amaranth - UK model


I Am Attitude - the alternative marketplace

Rag & magpie

The Twisted agency

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